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*Rise and Fall of the AFL (Arena Football League)

Marketing Research Proposal Rubric

Criteria
Ratings
Pts

Cover page: defined title and audience

5.0 to >0.0 pts
Rating

0.0 pts
No Marks

5.0 pts

Introduction

15.0 to >0.0 pts
Rating
– Background situation and research need defined – Context issue explained – Connect marketing research to decision criteria – Secondary data to support need

0.0 pts
No Marks

15.0 pts

Objectives

70.0 to >0.0 pts
Rating
– Defined opportunity/issue requiring research – Scope of marketing data needed defined (secondary data reference opportunity) – Research question(s) or hypothesis articulated in question format and explained in paragraph form – Marketing research methodology specifically defined and explained – Scope of market research defined – Managerial benefits defined and aligned w/ decision-making criteria and factors – Limitations of market research project defined.

0.0 pts
No Marks

70.0 pts

Spelling/Grammar

10.0 to >0.0 pts
Rating
Perfect spelling, punctuation, grammar; references noted throughout paper; concise business-style writing *mistakes of this nature repeated throughout the assignment could result in greater than 10% deduction

0.0 pts
No Marks

10.0 pts

Total Points: 100.0

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