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Why is IBM underperforming the broader technology market for several years now? What are the reasons for its sustained competitive disadvantage?
Describe the three current transformations that IBM is facing. What causes these transformations? Who are the main competitors?
What is dynamic capability? Looking at IBM’s track record of technological transformation depicted in Exhibit MC7.1, which role did dynamic capabilities play in these successful transformations?
Do you believe that IBM is likely to master the current three-pronged tech transformation as identified? Why or why not? Explain.
IBM’s decision to end greater work flexibility and require co-location of employees in the office was met with some consternation. How do you see IBM’s decision, and what are likely positive and negative consequences?


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