Firms, like militaries, often compete aggressively, and to win, they need to have a strategy. So, what is the “strategy as action” perspective, and how does it differ from the “strategy as plan”? Further, the very purpose of a strategy is to gain a sustainable advantage.
Is that good or bad for a host/home country, for the population? Explain, give examples. Finally, find some competitive moves made by some emerging multinationals from emerging economies. How do the two frameworks (Figures 8.4 and 8.10 in the book below) help you understand these moves?
