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Paper details Part I Throughout the early part of the 21st century, numerous scandals involving major corporations have captured headlines. The American public has grown weary of hearing about yet another corporation caught up in unethical business practices. Results from opinion polling by media organizations such as CBS News, the New York Times and the Los Angeles Times have reported high levels of public distrust and skepticism about the integrity of business leaders. Research a case study of a major organizational scandal that captured headlines during the first part of the 21st century. The case study you select should identify why publicly traded corporations that follow the Anglo-American model of corporate governance are prone to being unethical, are exposed to unethical conflicts, and are thereby less competitive. The case study should also address why such corporations are likely to be inefficient and inequitable in the allocation of resources. Support the position that overpaying investors is in itself unethical. Which position of moral leadership would you have taken if you were one of the senior executives at the corporation in the case study that you have selected? What actions would you have taken to support this position? Part 2 Marketing Ethics Marketing Ethics Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. (Links to an external site.)”
To what extent do you concur? Review the discussion in Hartman, DesJardins and MacDonald (2014) on “greenwashing.” Consider the ethical implications of making a product, service or organization appear to be more beneficial or less harmful than it really is. Are such practices good business or bad ethics? Why? Provide an example of greenwashing and analyze the ethical implications of the claims made by the corporate marketing departments. Do you support the approach taken in the example you cited? Why or why not? Your initial post should be at least 300 words. Respond to at least two of your classmates’ postings by Day 7. Each of your responses to your classmates should be at least 100 words in length, and should expand on a point made by your classmate, pose a pertinent question about your classmate’s posting, and/or debate an opinion or fact presented by your classmate. Support your initial post with references to at least two different academic sources. This assignment is worth 3 points of the total course grade. This assignment aligns with the following weekly outcomes: 1, 2, 3, 4. This assignment aligns with the following course outcomes: 1, 2, 3, 4, 5, 6. Resources Required Text Hartman, L. P.


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