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Marketing homework help

Marketing homework help.  

for this assingment you will use the Team New York Yankees

Sponsors are critical to the success of most sports events, as they  are one of the major means of generating revenue, both monetary and  through “in kind” donations. Obtaining sponsors is a critical facet of  sports marketing, and the ability to effectively pitch your team,  organization, or event to potential sponsors will help to ensure your  success in the sports business industry.

For this assignment,  select a team of your choice and create a sponsorship sales deck that  you can use to pitch your team to potential sponsors. The presentation  should be completed as a PowerPoint presentation of 7-8 slides so that  it can be easily shared with potential sponsors. The presentation should  conform to the slide outline definitions provided below. Be sure to  include your relevant talking points in the speaker notes section of  each slide.

Slide 1: Introduction: Team name, logo, venue, and related graphics.

Slide 2: Team Overview:  Provide specific team information, including number of events per year,  average attendance, approximate annual tickets sales, and fan  demographics.

Slide 3: Differentiation Factor:  Explain what makes your team a unique sponsorship opportunity for the  potential sponsor, and how this partnership will allow the potential  sponsor to engage with fans and the local community. Include information  about how this sponsorship can connect the company to potential  customers within the team’s target audience.

Slides 4 and 5: Sponsorship Opportunities:  Describe the benefits that the team can provide to the sponsor in  addition to what you are seeking from the sponsor as part of the  partnership. Include one or two slides related to the following, as  applicable: on-site sales opportunities; product exclusivity; sponsor  benefits, including television, radio, and newspaper exposure, website  visits, complimentary tickets, hospitality, and access to special  events; marketing opportunities both on and off site; cosponsor  promotional activities; consumer and trade promotions; list of other  sponsors; and sponsorship term (annual, 2-year, 3-year, etc.).

Slide 6: Branding Specifics:  Relay details about how the sponsor will be recognized through  promotional materials, as well as at the venue during events, and how  these will align with the overall brand and message of the sponsor.

Slide 7: Fees and Payment Terms:  Lay out for your sponsor the anticipated costs during the sponsorship  term, including a sponsorship fee, value in kind, promotional fees,  signage, printing costs, creative/production costs, equipment,  merchandising, etc.

Slide 8: Call to Action:  Tell the potential sponsor how to become involved with your team and  offer the potential sponsor a specific arrangement for collaborating  with your team. Provide contact information for the team marketing  professional.

Marketing homework help


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