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6915 Integrated MKT/MGMT Decision Making

Module 6 – The Power of Habit

Written Assignment


            Apply the Power of Habit (POH) to one of two situations: an attribute of organizational culture you desire to change; or, a new product for which you need to plan how to market. You may apply hypothetical or real-life situations. You may apply situations you have experienced or situations you have heard about. Choose one of these situations; do not write about both. Apply the three POH concepts: cues, routine, and reward.


  • Be concise, but apply good writing.
  • 12 pt. Times New Roman
  • Double space
  • Normal boarders
  • No head (as I included above at the top of this sheet) and no page numbers or headers. Simply include your name at the top in the first line.
  • Two pages max. One page is OK, as long as you address the subtopics
  • Include four subtopics: General Description, Cue, Routine, and Reward. Place the subtopic in bold at the beginning of the related paragraph. Example:

General Description. A company is having problems with employee relationships. Often, in times of key decisions, employees are more concerned with degrading their colleagues’ new ideas than with solving problems.–a-keystone-habit-to-drive-business-success-.html



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