Marketing homework help.
6915 Integrated MKT/MGMT Decision Making
Module 6 – The Power of Habit
Apply the Power of Habit (POH) to one of two situations: an attribute of organizational culture you desire to change; or, a new product for which you need to plan how to market. You may apply hypothetical or real-life situations. You may apply situations you have experienced or situations you have heard about. Choose one of these situations; do not write about both. Apply the three POH concepts: cues, routine, and reward.
- Be concise, but apply good writing.
- 12 pt. Times New Roman
- Double space
- Normal boarders
- No head (as I included above at the top of this sheet) and no page numbers or headers. Simply include your name at the top in the first line.
- Two pages max. One page is OK, as long as you address the subtopics
- Include four subtopics: General Description, Cue, Routine, and Reward. Place the subtopic in bold at the beginning of the related paragraph. Example:
General Description. A company is having problems with employee relationships. Often, in times of key decisions, employees are more concerned with degrading their colleagues’ new ideas than with solving problems.