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100 word minimum per question.

Chapter 17

1. Identify and discuss the 8 major modes of communication that are part of the marketing communications mix.

2. Identify and discuss the 6 elements of the hierarchy of effects model.

3. Identify and discuss 4 possible communication objectives.

Chapter 18

4 Identify and discuss the 4 advertising objectives.

5 Discuss television ads as it relates to developing the advertising campaign.

6 Discuss media selection, reach, frequency, and impact.

7  Based on the article in the Journal of Marketing,

discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer’s personal data.

What do you see as the ethical dilemma?  As a consultant to executives, what recommendations would you make regarding data privacy?



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